October 13, 2025

What if nonprofits wrote ads?

Are you selling me a product or writing a grant application?

2 min read

A recent social sector communications parody made me wonder, what would it look like if nonprofits wrote ads for Indian brands?

1

A parody Anul ad with the text, "We empower communities by providing nutrient-dense, dairy-based interventions that holistically address calcium inequity."--nonprofit humour

2

A parody LIC ad with the text, "We safeguard intergenerational financial resilience."--nonprofit humour

3

A parody Airtel ad with the text, " We facilitate inclusive, multi-channel communication ecosystems that bridge digital divides and enable equitable access to high-speed connectivity for diverse stakeholder groups."--nonprofit humour

4

A parody BlinkIt ad with the text, " We leverage hyperlocal supply-chain ecosystems to ensure time-sensitive access to essential household commodities."--nonprofit humour

5

a parody Maruti Suzuki ad with the text, "We promote sustainable mobility outcomes by facilitating access to four-wheeled assets."--nonprofit humour
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ABOUT THE AUTHORS
Derrek Xavier-Image
Derrek Xavier

Derrek Xavier is an editorial associate at IDR, where he is responsible for writing, editing, and publishing content. He previously worked in editorial positions at Cactus Communications and Firstpost. He holds an MA in Media Studies from the University of Amsterdam and a BA in Sociology and Anthropology from St Xavier’s College, Mumbai.

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