Richa Chhabra

Richa Chhabra-Image

Richa Chhabra is a senior strategist at Cracker and Rush. She has more than a decade of experience in consumer research and brand strategy. Her world view is shaped by her interest in psychology and understanding of the unsaid, a lens she brings to mine insights in research. She lives in a world where assumptions don’t exist and every day is a quest to unearth something unique about a sector, brand, or consumer.


Articles by Richa Chhabra


A group of panelists_nonprofit humour

June 10, 2025
Post Schedule Testing

June 10, 2025
Missed Schedule Testing

January 31, 2024
જન-કેન્દ્રિત સંસ્થા બનવાની નવ રીતો
આંતરિક પ્રતિભા વ્યવસ્થાપન એ સતત શીખવાની અને સુધારવાની પ્રક્રિયા છે. અહીં એવી કેટલીક ટીપ્સ છે જે તમને સંસ્થાકીય સંસ્કૃતિ બનાવવામાં મદદ કરે છે જે લોકોને પ્રથમ સ્થાન આપે છે.
doctor and patient as part of COVID-19 response

May 27, 2021
What can we learn from Jharkhand’s COVID-19 response?
Jharkhand has taken additional COVID-19 response protocols to curb the surge. Here are some implementation challenges and suggestions on a way forward.
A person holding a vaccine bottle and syringe-picture courtesy-Flickr

May 25, 2021
India’s COVID-19 vaccine drive is excluding millions of citizens
The government's recently published guidelines for vaccinating vulnerable groups are inadequate, and risk excluding the very people they are meant to benefit.
group of people standing in front of a wall which has a slogan about social distancing painted on it-NGOs

May 24, 2021
What can nonprofits do to tackle COVID-19 in central India?
The window of opportunity to stop preventable deaths is narrow, but doable. Here are some steps that nonprofits can take to tackle rising COVID-19 cases in Bihar, Jharkhand, and Madhya Pradesh.
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