Pooja Haldea

Pooja Haldea-Image

Pooja Haldea is an advisor with more than 20 years of experience in behaviour science, across the development and the private sector. She is a part of the founding team and a senior advisor with the Centre for Social and Behaviour Change, Ashoka University. Pooja has also worked for a decade with McKinsey & Co. and was responsible for setting up the India office for BrainJuicer, a global consulting firm focussed on behavioural science. In addition to this, Pooja has consulted organisations such as Porter, Cipla, P&G, Dvara Money, and Omidyar Network.


Articles by Pooja Haldea


A group of panelists_nonprofit humour

June 10, 2025
Post Schedule Testing

June 10, 2025
Missed Schedule Testing

January 31, 2024
लोककेंद्रित संस्था होण्याचे नऊ मार्ग
अंतर्गत प्रतीभेचे व्यवस्थापन ही सतत शिकण्याची आणि सुधारण्याची प्रक्रिया आहे. लोकांना अग्रस्थानी ठेवणारी संस्थात्मक संस्कृती तयार करण्यात मदत होइल अशा काही टिपा येथे दिल्या आहेत.
People standing in line getting their temperature checked by a person wearing a PPE kit-response to COVID-19 second wave

June 1, 2021
India’s COVID-19 response limited by strong urban and tech bias
India's response to the second wave of COVID-19 glosses over the lack of infrastructure and technology know-how in rural India.
doctor and patient as part of COVID-19 response

May 27, 2021
What can we learn from Jharkhand’s COVID-19 response?
Jharkhand has taken additional COVID-19 response protocols to curb the surge. Here are some implementation challenges and suggestions on a way forward.
A person holding a vaccine bottle and syringe-picture courtesy-Flickr

May 25, 2021
India’s COVID-19 vaccine drive is excluding millions of citizens
The government's recently published guidelines for vaccinating vulnerable groups are inadequate, and risk excluding the very people they are meant to benefit.
group of people standing in front of a wall which has a slogan about social distancing painted on it-NGOs

May 24, 2021
What can nonprofits do to tackle COVID-19 in central India?
The window of opportunity to stop preventable deaths is narrow, but doable. Here are some steps that nonprofits can take to tackle rising COVID-19 cases in Bihar, Jharkhand, and Madhya Pradesh.
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